On Friday 2 February 2011, Global Reviews CEO Greg Muller presented the 10 Essentials for Business Websites on Bnet, CBS Interactive's business portal.

Here's the 'essential' list:

1. Know your customer
2. Focus on your sales funnel and understand where you’re weak
3. Establish credibility quick and build trust
4. Provide clear sign-posting and calls to action
5. Cater for returning prospects
6. Provide support during a process
7. Make customers feel secure
8. Create easy bridges to sale
9. Deliver a personalised experience
10. Research, test, measure, optimise...

Visit Bnet to view the webinar. Please note, you will need to register your email to view the webiner.

Alternatively, you can view slides from Greg's presentation below.