Ideas & musings about consumer behaviour

5 things we tell you to improve digital sales effectiveness

Actionable insights to improve digital sales effectiveness

We run the most advanced studies on how well the websites are meeting the needs of their (potential) customers

  • We deliver actionable insights
  • Our results are based on evidence and cannot lie
  • We take subjectivity out of your digital decision making

Five things we can tell you:

  1. How to optimise your online customer journey and increase sales
    The data and insights from our industry programmes have a direct, measurable and positive impact on online sales conversions and customer loyalty
  2. Your digital sales effectiveness score
    We measure and score the sales effectiveness of your website based on “in market consumers’ ” evidence, behavioural studies and audits overlaid with our industry best practice audit. A four dimensional approach that cannot lie.
  3. What to do with the data
    Best practice recommendations from our experienced Client Advisory team are evidence based (rather than opinion) and a direct result of running the largest syndicated programme of studies internationally
  4. The problems almost all customers encounter on your website
    We identify the difficulties 95% of prospective customers experience on your (and your competitors’) sites
  5. How you compare to your competitors
    We give you the granular degree of insight that shows you and your competitors at each stage of the online journey

 customer journey SE-01


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