Online hotel booking providers told to instil trust and confidence with consumer

Around 250 attendees at the “No Vacancy” conference in Sydney today were provided with some key insights into understanding consumer behaviour when it comes to online hotel booking.

The top take-away from “The Good, The Bad and The Ugly” presentation by Greg Muller, Global Reviews CEO, was that these sites needed to instil trust and confidence with the consumer in three main areas:

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