Ideas & musings about consumer behaviour

Energy Retail: Comparing provider preferences across Australia, Ireland and the UK.

Throughout November and December we asked Australian, Irish and English consumers who were in the market for a new energy provider to conduct their initial research online and tell us which brand(s) they initially preferred vs. which brand they are currently with and which brand they would finally prefer after initial research.

The following infographic shows some of the key differences between the three markets and what elements are driving brand preference.

Energy AU IE UKIn addition to studying the research habits and processes of consumers, Global Reviews also assesses the usability of the individual brand websites, focusing specifically on how well the website aids the consumer when researching and opening an account online.

Contact us to find out how consumers are researching your brand and whether or not your website is helping or hindering them in the process.

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