Ideas & musings about consumer behaviour

Financial Services: Online Customer Experience

As part of the Global Reviews Digital Effectiveness programme, we ask in-market consumers to assist in the benchmarking of the customer journey and website experience across each of the following banking services:

  • Credit Cards
  • Credit Cards (mobile site)
  • Mortgages
  • Personal Loans
  • Personal Loans (mobile site)
  • Savings Accounts
  • Transactions Accounts

This infographic shows you which banking products and brands are delivering the best online experience through the impression their homepage gives, the consumers’ perceived effort in completing basic tasks and finding information, and how likely consumers are to abandon the website if they encountered a problem.

Financial Services InfographicThe next round of data collection is happening NOW, so register your brand to ensure it’s captured in this study period.

For more research across the banking sector visit our research library.


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