Ideas & musings about consumer behaviour

How AU consumers research & select a car insurance provider online

On a monthly basis as part of our Digital Marketing Effectiveness program we ask 200 Australians who are in the market for motor insurance to use the internet to research, shortlist and choose a provider.

In April we found that while 71% of consumers had a brand in mind before beginning their research, only 34% of these consumers still preferred that brand at the end of their research.

Motor Insurance researchVisit our reports library to download FREE industry reports from across our digital marketing and digital sales effectiveness programs, or contact us to find out how well your brand converts from initial through to final preference.

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