Ideas & musings about consumer behaviour

How consumers are researching motor insurance

As part of our Digital Marketing Effectiveness programme we asked 200 Australians who were in the market for motor insurance to use the internet to research, shortlist and choose a provider.

We tracked which websites consumers used and then asked them how they would typically access these websites:

Motor Insurance Q314To find out more about how consumers are using the internet to find a motor insurance provider, download this free report or contact us to see how your website fits into the mix.

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