Ideas & musings about consumer behaviour

How do consumers in the UK and Ireland go about researching financial products online?

Author: Marie Sheehan

Our programmes of Study into the Banking Industry
In 2014 we ran the multiple programmes* of research into the banking industry in the UK and Ireland examining how effective Credit Card, Mortgages, Current Accounts and Savings Accounts providers are at attracting and converting customers online.

First step in the online customer journey: The Discover Phase
How did consumers go about looking for financial services products in 2014?
This is what we learned from our research:

Stats for researching banks

If you would like to know more, please contact us.

 

Research Calendar 2015
Credit Cards: January and July
Savings: February and August
Mortgages: April and October
Current Accounts: April and October
Personal Loans: April

International Best Practice
To find out more about what best practice looks like and those who are achieving it view our webinar recorded on January 29th: Ireland & UK Digital Banking in 2014 – A Review of the Year.

 

Banking webinar

*Our programmes of Study into the Banking Industry in 2014:

Digital Sales Effectiveness (DSE): This study measures how effective banks are at converting customers online. We ran the DSE programme twice in 2014 for Credit Cards (January & July), Mortgages (March & September) and Current Accounts (March & September); and once for Savings (August).

Digital Marketing Effectiveness (DME): This study measures how effective banks are at attracting customers online. We ran the DME programme once in 2014 for Credit Cards (August) and twice for Current Accounts (January & July)

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