Ideas & musings about consumer behaviour

How do consumers in the UK search for travel insurance online?

Author: Marie Sheehan

In 2014 we ran Digital Sales Effectiveness (DSE) and Digital Marketing Effectiveness (DME) studies into the UK travel insurance industry. These studies measure how effective travel insurance providers are at attracting and converting customers online.

First step in the online customer journey: The Discover Phase
How did consumers search for travel insurance online in 2014?

Searching for travel insurance online

If you would like to know more, please contact us.

 

International Best Practice
To find out more about what best practice looks like and those who are achieving it view our webinar recorded on February 10th: UK Digital Travel Insurance in 2014 – A Review of the Year.

Travel insurance webinar

 

Research Calendar
The next Global Reviews UK Travel Insurance Providers Digital Sales Effectiveness Study will be fielded in May 2015. If you would like to know more, please contact us.

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