Ideas & musings about consumer behaviour

How to convert more of the online casino customers that you could and should be winning!

How do you convert more casino customers online? Let Global Reviews help! We are delighted to announce the launch of our new online casino programme across the UK, starting in July 2016. Already trusted by top sports betting brands such as William Hill, Coral, Paddy Power and Betsson Group, Global Reviews’ latest robust and advanced analytics programme will help solve the critical problems that Digital Leaders in online gaming face regarding customer acquisition:

  • WHY are we losing potential online customers who are actively considering gaming with us (registering an account and claiming the bonus) but choose to game with another company?
  • WHAT actions can we take (based on learnings from companies around the world) that will enable us to win more of the customers that we are currently leaking.
  • HOW do we independently validate, in such a fast-moving and disruptive environment, that the development decisions we are making are the right ones?

This first ever cross-market study will audit the UK online casino market and their comparative performance at meeting / exceeding the needs of UK customers who are in-market to open up an online gaming account and start playing online. Our new programme will ultimately help casino providers win more of their ideal customers online.

How did our new online casino programme come about?

Extensive internal research and feedback from our current sportsbook clients that have casino interests indicated that many of the online casino sites are unnecessarily losing large numbers of customers that they spend huge monies attracting. The main cause is not that the sign up process is difficult but casino providers are not differentiating themselves well enough. Global Reviews will now be in a position from July 2016 to help online casinos provide their online customer with the same online experience that they currently enjoy in their daily lives from other online providers. Casino companies will, for the first time, gain definitive evidence as to why they are leaking more customers to their competitors than they should be.

To find out more about our new Online Casino Programme and how we can help you convert more of your ideal customers online, please contact:

Hannah-Rose Farrington – Commercial Director

T:         +44 (0) 203725 8260

M:        +353 (87) 1263043


Or find out more about our Digital Sales Effectiveness programmes here 


Leave a Reply

Latest Buzz

    Sorry, no Tweets were found.

Office Numbers

+61 3 9982 3400

United Kingdom
+44 (0) 203 725 8260

+353 (0) 21 601 9274

Request a call back