Over the past 12 months, Santander has been steadily losing prospective mortgage customers. They have gone from having a 12% preference rate amongst consumers, down to just 6%. Meanwhile, HSBC have recently increased to 16% and Nationwide is maintaining a strong lead with 23%.
Why are Santander losing so many potential customers and how can you learn from their mistakes?
A recent study with 150 consumers looking at website user experience across UK mortgage sites revealed that one of the reasons Santander is rating poorly is because their website is not working as strongly as other brands.
Our recent webinar looked at where along the online customer journey consumers are struggling to connect with Santander’s website. These insights will not only help you to avoid making these same mistakes, but also show you what the top performing brands from around the world are doing to ensure they aren’t losing prospective customers.
Presented by: Rebecca Jennings – Principal Client Advisor