Ideas & musings about consumer behaviour

Prospective students don’t know what they don’t know

university website

Our recent UK higher learning study revealed that 1/3 of UK prospective students don’t know what specific course they want to research, but rather, they have a broad idea of an area of interest.  Until students know more about the university and area of interest, they’re not going to know what courses are on offer let alone which course to specifically search for.

While browsing behaviour dominates when it comes to locating a range of courses, leading universities are providing multiple pathways to cater to different needs of students, for example those that know the specific course they want to study verses those that don’t know but may have an interest area in mind.

Our recent webinar explored some of the ways Australian universities are helping prospective students to find the right course to match their needs and area of interest. For example, search capabilities within the site provides the opportunity to not only help prospective students find specific courses and subject areas, but also to serendipitously discover other courses that might be suitable for them through the use of additional filters.

For more insights into the student mindset when researching universities and courses online, watch our webinar or contact us for more information. We will also be featured at the upcoming Higher Education Marketing Conference in London, so be sure so come say hello!

Presented by: Geri McGann – Principal Client Advisor

Let is know what you thought about the webinar and have your say as to what we deliver next!


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