Ideas & musings about consumer behaviour

Seasonal game changers in online sports betting

Leading sports betting brands losing on average 74% potential customers

Following the dramatic variances we found in brand recall amongst the online sports betting sector during the 2014 AFL, NRL and Spring Racing periods, we gathered together the same data for 2015 to see how the industry played to the peak online betting season this year.

The following infographic plots the variances in unprompted brand recall and website visits when researching a provider to place a bet through. Using August as a baseline, we can see how the awareness and visit rates rise and fall with each sporting season and subsequent boosts in advertising.

Sports betting recall vs visitsThis data is collected monthly so register your brand to discover how your marketing efforts are playing out compared to that of your competitiors.


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