Ideas & musings about consumer behaviour

What do customers do when having problems on a banking website?

We surveyed 861 Australian consumers who were in the market for a banking product and asked them what they would do if they encountered problems on a website while they were researching and selecting a product.

This data was captured as part of our Digital Sales Effectiveness programme across the following benchmarks:

  • Credit Cards
  • Mortgages
  • Savings Accounts
  • Transactions Accounts

BankingIssue Info02Visit our research store to download our free reports.


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