By Jeremy Weinstein, Client Advisor, Global Reviews
With Australia's love of sports and the increasing growth in online betting, Global Reviews will look to launch a number of studies for this category this month.
A recent online survey undertaken by Global Reviews on the use of mobile banking apps has highlighted security is the number one consumer concern. 57% of survey participants that don’t use mobile internet banking said they would only use their mobile device in the future if they could be convinced that it is safe.
Those who regularly use mobile devices for banking purposes were asked whether there were any transactions they would not perform. Interestingly:
Key online marketing and sales insights to help energy retailers drive better conversion and advocacy.
Find out where consumers have good and bad customer experience when they go online to choose an energy provider. Obtain competitive analysis insights into some of the key players in the industry.
11:00am - 11:45am
Thursday 18th April 2013
Are you passionate about developing a platform that helps top tier companies drive improvement in their customer experience? Do you want to be a part of a dynamic company on a rapid growth path?
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Position: Software Developer
Location: Melbourne (Australia)
Global Reviews followed the journey of Australian consumers looking to engage energy providers.
Around 250 attendees at the "No Vacancy" conference in Sydney today were provided with some key insights into understanding consumer behaviour when it comes to online hotel booking.
The top take-away from "The Good, The Bad and The Ugly" presentation by Greg Muller, Global Reviews CEO, was that these sites needed to instil trust and confidence with the consumer in three main areas:
The four companies which led the list for highest brand recall in a recent study into the marketing effectiveness of health insurance providers were still in the top four by the time consumers reached the stage of shortlisting for further consideration, albeit the ranking changed.
Consumers were asked if they could identify (unprompted) companies that provided health insurance services. Out of over 45 named, Medibank Private was the top provider in terms of brand recall having been included in 88% of responses, followed by Bupa (67%), NIB (46%) and HCF (34%).
The notion that small lenders provide better service than the large banks has been challenged by a recent Global Reviews study into the telephone sales effectiveness of contact centres in the mortgage industry.
Global Reviews recently undertook the study on 19 Australian financial institutions, comprising both major banks and smaller lenders.
The results highlight that there is considerable disparity between the sales methodologies of these two sub sectors of the mortgage industry.