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Greg Muller
Chief Executive Officer & Managing Director
Greg is a highly regarded business leader, entrepreneur and senior executive. For over 18 years Greg has been a digital pioneer working across digital strategy, customer engagement, research, business enablement and change. Greg is a member of the Global Reviews Board of Directors.
Peter Grist
Managing Partner, Direct Channels
Peter has an extensive background in change management consulting where he has worked with many of Australia’s leading brands to help them develop truly customer focused cultures that deliver a great experience for the customer. Peter brings to Global Reviews a thorough understanding of the sales and service behaviours that drive a great customer experience and a wealth of knowledge on how to translate the Global Reviews insights into real, effective and sustainable change.
Nicholas Greig
Regional Director - UK & Europe
Nicholas brings to Global Reviews 20 years sales management experience within the digital advertising, publishing and marketing sectors. Nicholas has led and driven growth for some of the fastest growing digital marketing organisations within Europe. Within this role Nicholas heads up the Europe and UK regions with the principle responsibility of building and maintaining sustainable growth within the regions.
Ché Carbis
Senior Commercial Director, Australia/NZ
Ché is an accomplished digital sales and sales management leader, with 15+ years of experience. This experience includes disciplines across competitive analytics/intelligence, search marketing and conversion optimisation. Prior to joining Global Reviews, Ché lead a successful account management team at Experian Hitwise, where he was the Director of Client Services. Ché has worked across multiple industry sectors including Finance, Retail, Telecommunications, Travel and Government. Ché 's proven strengths have been in understanding the needs of his clients and being able to align solutions and resources for a common goal, and consistently contributing to the client's successes.
Liam O'Callaghan
Commercial Director, Europe
Liam brings vast experience in sales and account management in the digital arena to Global Reviews. His experience includes managing the customer success of global brands for email communications provider, Newsweaver for eight years. Prior to Newsweaver Liam worked for TCH, Hudson and Apple. Liam is highly skilled in the areas of business development, account growth and relationship management. Liam is regularly invited as a guest lecturer by the Digital Marketing Institute.
Adam Dawson
Commercial Director, Europe
Adam is a seasoned digital business development professional with over 12 years’ experience across multiple disciplines including financial marketing, online advertising, and email marketing. Originally from Australia Adam comes to Global Reviews from Newsweaver where he specialised in building long term relationships with large global enterprises and helped clients deliver on their digital strategies. Adam holds a Bachelors’ Degree in Business and Commerce from the University of Western Sydney.
Leonardo Arantes
Commercial Director, Australia/NZ
Leonardo is an experienced sales and marketing professional with over 5 years experience in both the strategic and tactical aspects of securing multi-million dollar B2B partnerships. Prior to joining Global Reviews, Leonardo achieved great success at call centre heavy-weight Aegis Global, in a sales capacity in its training division, Aegis Aspire. Leonardo’s strengths lie both in his solid commercial acumen and in his ability to bring a strong creative and strategic approach to the design of service solutions for his clients. Leonardo has a MBA with specialisation in Marketing and has completed a range of professional development courses, with the most recent addition being the call centre COPC training - High Performance Management Techniques (HPMT).

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