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Greg Muller
Executive Director
Greg is a highly regarded business leader, entrepreneur and senior executive. For over 18 years Greg has been a digital pioneer working across digital strategy, customer engagement, research, business enablement and change. Greg is a member of the Global Reviews Board of Directors.
Nicholas Greig
Chief Executive Officer
Nicholas brings to Global Reviews 20 years sales management experience within the digital advertising, publishing and marketing sectors. Nicholas has led and driven growth for some of the fastest growing digital marketing organisations within Europe. Within this role Nicholas heads up the Europe and UK regions with the principle responsibility of building and maintaining sustainable growth within the regions.
Ché Carbis
Regional Commercial Director, Australia/NZ
Ché is an accomplished digital sales and sales management leader, with 15+ years of experience. This experience includes disciplines across competitive analytics/intelligence, search marketing and conversion optimisation. Prior to joining Global Reviews, Ché lead a successful account management team at Experian Hitwise, where he was the Director of Client Services. Ché has worked across multiple industry sectors including Finance, Retail, Telecommunications, Travel and Government. Ché 's proven strengths have been in understanding the needs of his clients and being able to align solutions and resources for a common goal, and consistently contributing to the client's successes.
Liam O'Callaghan
Commercial Director, Europe
Liam brings vast experience in sales and account management in the digital arena to Global Reviews. His experience includes managing the customer success of global brands for email communications provider, Newsweaver for eight years. Prior to Newsweaver Liam worked for TCH, Hudson and Apple. Liam is highly skilled in the areas of business development, account growth and relationship management. Liam is regularly invited as a guest lecturer by the Digital Marketing Institute.
Darren Watson
Commercial Director, Australia/NZ
Darren has over 15 years experience working with data and analytics, managing and selling to many of Australia's largest clients across Retail, Finance, Utilities and Education among others. Darren loves working with clients to improve their business and ultimately drive greater ROI. Previous employers include Australia Post and PMP, where Darren had a proven track record of working with his clients on mutually beneficial outcomes. Darren holds a Bachelor of Business form Deakin University.
Mark McCathrion
Commercial Director, Australia/NZ
Mark has had a career in sales and marketing that has spanned over 10 years, working online and offline in roles ranging from new business development, client operations, and account management within the Asia Pacific region. Mark is passionate about achieving quality outcomes, with emphasis placed on facilitating, maintaining key relationships, and creating results for all parties.

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