Do you know who you're losing customers to? What's the shape of your conversion funnel and how do you improve it? We'll tell you...

There is a difference between measuring the experience you provide and the perception a customer has of the experience they received. One is based on what the company does and the other is based around the customer’s personal circumstances and view of the world. We create intelligence from both.

A Global Reviews Marketing Effectiveness and Behavioural Research study will help you answer the following:

• whether customers can recall your brand when they're researching for a product or service
• the process customers use to search for your product or service online
• the influence aggregators and comparison sites have on your in-bound traffic and their purchase behaviour
• how efficient and effective your website is when compared to your key competitors
• key issues that are impacting conversion performance and poor satisfaction
• reasons why customers drop out of your pre- and onsite acquisition funnel
• the influence of brand, price, product, social media and competitors in your customer's purchase decision
• the behavioural variations within and across customer segments.

All your data and insight will be made available via the intuitive Global Reviews Data Portal.

The Shortlist Report - the new metric & insight for marketers

Where and why in the awareness-to-consideration process do users exclude you? What proportion of the market is 'shortlisting' you?

 Get to know more about The Shortlist Report
 Contact the Global Reviews team