"We commissioned Global Reviews to help us better understand the competitive landscape and test a number of hypotheses as to how our products were being purchased online.... The end result exceeded our expectations and provided us and our global Expedia counterparts with a series of actionable insights." Michael Pearson, Expedia
Custom digital research projects to meet your specific needs
Global Reviews will help you answer specific questions about your digital consumer, your competitors, your brand and your existing customer experience - regardless of which stage of development you're at.
A custom behavioural research study is a scoped project that sets out to answer specific queries and hypotheses that cannot be answered fully through a subscription to your industry's Digital Marketing, Digital Sales or Digital Service modules.
Global Reviews conducts custom research, usability testing and optimisation projects:
During each stage of your research, design and development processes
Once you've deployed live and you're seeking to optimise your website or mobile experience.
Do you find yourself often making assumptions that you're just not comfortable with?
You're certainly not alone! Global Reviews will help target your problem areas and present qualitative and quantative insights and focused recommendations aimed at reducing time consuming trial-and-error.
When to get us involved
Our research scientists, customer experience professionals and industry experts are available to support projects such as:
best practice advisory to assist the definition of online sales and service customer journeys
usability testing of wireframes and interface designs across geographies and customer segments
measuring usability, customer effort and satisfaction across geographies and customer segments
expert reviews of proposed user experience design materials (wireframes, journey maps, designs, specifications) to ensure alignment with best practice
targeted research to understand the influence of brand, price, product, social media and competitors on your customer's purchase decision
targeted research understanding 'why' competitors are gaining online market share
collecting transaction-based Net Promoter Scores
targeted research understanding and mapping the behavioural variations within and across customer segments.