"We commissioned Global Reviews to help us better understand the competitive landscape and test a number of hypotheses as to how our products were being purchased online.... The end result exceeded our expectations and provided us and our global Expedia counterparts with a series of actionable insights." Michael Pearson, Expedia
Online Behavioural Research & Marketing Effectiveness Insights
Do you know who you're losing customers to? What's the shape of your conversion funnel and how do you improve it? We'll tell you...
There is a difference between measuring the experience you provide and the perception a customer has of the experience they received. One is based on what the company does and the other is based around the customer’s personal circumstances and view of the world. We create intelligence from both.
A Global Reviews Marketing Effectiveness and Behavioural Research study will help you answer the following:
whether customers can recall your brand when they're researching for a product or service
the process customers use to search for your product or service online
the influence aggregators and comparison sites have on your in-bound traffic and their purchase behaviour
how efficient and effective your website is when compared to your key competitors
key issues that are impacting conversion performance and poor satisfaction
reasons why customers drop out of your pre- and onsite acquisition funnel
the influence of brand, price, product, social media and competitors in your customer's purchase decision
the behavioural variations within and across customer segments.