The Shortlist Report - A Marketing Effectiveness Product
Get your marketing effectiveness data and insights via this innovatively packaged product - the Shortlist Report.
Why is the Shortlist Report so important?
In these challenging economic times getting every last drop of efficiency out of your online sales funnel and establishing advantage over your competitors is vital.
As a result The Shortlist Report was developed for finance, digital marketing, research and design teams because it pinpoints:
How effective you are at driving target consumers to your website and then retaining them through the selection process they go through when choosing a provider.
How you need to be constructing your online strategy and designing your online properties to maximise sales conversions and customer loyalty
Why potential customers are not choosing you as their preferred provider
The opportunities that your competitors are providing because of weaknesses in their own ability to convert consumers.
Unique data and insight that reflects the consumer purchasing process
The feedback we often receive from online marketing teams highlight a number of problems common with existing analytics and consumer research methods. That is, current tools:
Just track consumers who are in the market to buy at that point in time but don't provide the context of what they're trying to achieve
Don't offer competitor data and your own site’s performance
Don't provide you data that reflects the way consumers select a provider. It only gives you data based on the structure of the journey your website provides
Don't tell you WHY you are not retaining potential customers at different stages of the conversion funnel.
Don't uncover which companies are most likely to be on a consumer’s shortlist of providers (you only know which sites were visited before and after your own).
The Shortlist Report solves all of these current weaknesses so that you will have complete confidence in knowing exactly what needs to be done to increase revenues where your website is a key component of the consumer’s selection process.
How does The Shortlist Report work?
We recruit a statistically signficant number of consumers who are in the market to buy your products. Special software is then downloaded onto their computers so that the research can be conducted in their natural buying environment. This technology not only tracks every click they make but enables us to conduct both pre- and post-task attitudinal surveying.
Data and insight to focus your strategy and investment
Subscribers to The Shortlist Report receive a concise report that includes:
Metrics that align with the consumer purchasing process and show your performance compared to your competitors, such as:
Brand awareness and consideration
Website visitation to shortlist and preference
Insight into current consumer buying behaviour so that you can create a cross-channel or multi-channel strategy that optimises website attraction and sales conversions
Analysis of which enhancements to your digital marketing and conversion strategies will deliver the greatest return on investment.
Best practice examples that compliment a full analysis of your data
Global Reviews cuts your costs and time by providing you with full analysis of where your weaknesses and priorities together with recommendations on which improvements will deliver the greatest return. All of these recommendations are backed up by examples of how other companies locally and internationally are already achieving better results both inside and outside of your industry.
However strong you feel your online properties are at helping convert potential customers, there will always be another company out there that you can learn from.
Global Reviews is perfectly positioned to give you a competitive advantage as it is constantly identifying companies that lead the way in terms of online sales conversions and customer experience for over 11 years.
The Shortlist Report is part of our syndicated research program
The Shortlist Report has been designed to deliver metrics on a quarterly basis in order for you to track the impact of your marketing initiatives on brand recall and awareness, search behaviour, site visitation, shortlisting and preference ratios. We are progressively rolling out The Shortlist Report across all industries represented on our international syndicated benchmarking program. Join many leading organisations and subscribe today.
How can I gain access to The Shortlist Report?
Well, we may already be running The Shortlist Report in your industry and across your product areas. If there isn’t a syndicated study due to run, or if you have specific needs, please contact us.