About Us

Intelligence supported decisions deliver better outcomes.

Our Approach

We believe intelligence supported decision making consistently delivers better outcomes. Cogent intelligence unifies teams, lights the pathway forward and fuels the enterprise transformation required to achieve game changing results.

We use innovative methodologies like network data theory, digital ethnography and advanced usability testing. We focus on both claimed and actual behaviour data capture techniques which operate at scale.

Our Solutions

Our holistic approach is achieved through the development and deployment of novel and precise consumer centric methodologies nested within five strategic areas of focus.

Find out more

Our origins.

Founded by Dr Adir Shiffman and Adam Goodvach in the sub-basement of a 17 storey Collins Street building in Melbourne, our story began in 2000 out of a passion to present companies with the most accurate and actionable measure of website customer experience. Over the years we have evolved, but our core  belief remains the same; Intelligence Enables Advantage.

Our DNA.

Putting people first.

Strategies do not drive innovation, people do. Ideas grow in rich soil.


Cooperation & trust enables us to focus on our collective goals.


Is there a better, smarter way of doing this? Always question why?

We are

Global Reviews operates in Australia, Europe, and North America annually benchmarking the performance of over 120,000 individual digital experience journeys across more than 500 brands.


Journeys benchmarked


Brands measured

We work with the best.

Our on-demand optimization programs run globally in education, banking, energy, sports betting, insurance, travel and telecommunications. We continue to push boundaries working with major international brands empowering them with data driven insights and prioritised transformative growth.

The team.

Our team’s purpose is to identify the digital acquisition and service experience challenges limiting our clients growth. This team helps our clients to implement global best practice and to unlock potential opportunities which will drive transformative outcomes.