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Team
Our leadership team
Nickie Gibson
Chief Executive Officer
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Darren Watson
Head of Sales
Sean Curry
Chief Financial Officer
Ezequiel Cirilo
Head of Platform
Ash Pegram
Head of Client Advisory
Lorraine Gagalia
Head of Operations
Trusted by leading organisations across Financial Services, Superannuation, Insurance, Higher Education, Utilities and more...
We’re on a mission to reveal the experience moments that cost you customers, so you have the data and evidence to prioritise action in areas that will deliver the greatest business impact.
By integrating competitive intelligence with experience insight, we transform fragmented data into a clear view of competitive reality and a roadmap for implementation.
To empower executive teams to make decisions with confidence and clarity, guided by evidence and competitive intelligence, rather than opinion or assumption.
Too many organisations make critical decisions based on isolated brand metrics and internal assumptions. They track awareness and satisfaction, yet still lose ground to competitors without understanding why.
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Our Approach
How We Work
For over 25 years we have benchmarked what good digital experiences look like; analysing industries, competitors, and the moments that cost organisations customers. We turn this evidence into opportunity, clear commercial priorities and impact.
Consulting & Solution Design
We start by aligning your business objectives to the right research methodology and intelligence solution; commencing every engagement with clarity, purpose and impact.
CX Analysis & Benchmarking
We analyse your customer journeys, competitors and market performance to reveal friction points, lost opportunities and what best-in-class looks like. We identify where market share is won or lost and quantify what will improve your performance.
Insights & Recommendations
We turn human data, evidence and competitive intelligence into actionable insights, with clear strategic priorities and recommendations that help you move faster, invest smarter and deliver positive business outcomes.
Stats and History
Our Journey
Founded in 2000 out of a passion to give organisations the most accurate and actionable measure of digital customer experience. Global Reviews started in the sub-basement of a Collins Street building in Melbourne.
Over twenty-five years we have grown into a global operation, but our core belief has never changed. Intelligence enables advantage.
120,000+
Digital experience journeys benchmarked annually
500+
Brands measured across Australia, NZ, Ireland, Europe, UK and North America
25+
Years helping organisations make decisions based upon data and evidence, not assumption
Testimonials
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FAQs
Answers to common questions about Global Reviews
How often do you measure each industry?
What if my sector has just been run and I need insights now?
How do you decide which brands will be measured?
What is your methodology?
How will I receive the research and insights?
Would I be accessing the same research that is available to my competitors?
What if I am interested in learning about innovations outside of my industry?
Can I subscribe to GRCI if I haven’t directly commissioned a study?
