Intelligence enables advantage.

Prioritised, enterprise-wide decision making, based on digital intelligence and customer centric research.

Our Approach

We believe intelligence supported decision making consistently delivers better outcomes. Cogent intelligence unifies teams, lights the pathway forward and fuels the enterprise transformation required to achieve game changing results.

About Us

Our Solutions

Our holistic approach is achieved through the development and deployment of novel and precise consumer centric methodologies nested within five strategic areas of focus.

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Our Work

Evidence brings teams together.

We work with brands who seek to leverage the advantages digital can bring to their enterprise. We conduct the largest remote usability studies globally. We leverage network theory, cutting edge digital ethnography and audit 90,000 individual features on over 300 websites annually. Our work is evidence-led.

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120,00+

500+

Journeys benchmarked

Brands measured

Some of our clients

Sunsuper
Nationwide
Groundsure
Aware Super
Lifeblood
Sse Airtricity
super-aus
deakin-uni
Allianz
gensis
laya

Caresuper

Measure. Optimise. Learn.

FRUITION unlocks actionable recommendations to enable Caresuper to optimise the online conversion and member onboarding experience.

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From an industry perspective you can benchmark your site against your competitors which is an advantage once you act on the findings.

Doreen O’Mahony - Digital Brand Manager

Drive to Thrive: How to Win The Race for Motor Insurance Customers

Insights Article

Drive to Thrive: How to Win The Race for Motor Insurance Customers

Formula Won: 12 Months, 20+ Brands, 3 Regions. Learn about best practice strategies on how to win the race amongst Motor Insurance Providers.

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