GRCI - Competitive Intelligence Platform - Book A Demo

Most research measures you.
We measure your performance.

Global Reviews is an international research and insights firm specializing in competitive CX intelligence. We serve clients across the globe, helping them to gain a competitive advantage in the ever-evolving digital and app landscape. We offer unparalleled brand and competitive insights targeted at improving CX performance and desired business outcomes.

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4,300+ journeys benchmarked annually

25+ years of CX competitive intelligence

Trusted by leading organisations across Financial Services, Superannuation, Insurance, Higher Education, Utilities and more...

Our Approach

How We Work

For over 25 years we have benchmarked what good digital experiences look like; analysing industries, competitors, and the moments that cost organisations customers. We turn this evidence into opportunity, clear commercial priorities and impact.

Consulting & Solution Design

We start by aligning your business objectives to the right research methodology and intelligence solution; commencing every engagement with clarity, purpose and impact.

CX Analysis & Benchmarking

We analyse your customer journeys, competitors and market performance to reveal friction points, lost opportunities and what best-in-class looks like. We identify where market share is won or lost and quantify what will improve your performance.

Insights & Recommendations

We turn human data, evidence and competitive intelligence into actionable insights, with clear strategic priorities and recommendations that help you move faster, invest smarter and deliver positive business outcomes.

Our Solutions

From Insights to Impact

We deliver syndicated and bespoke research programs, specialising in competitive brand tracking, digital CX journeys and benchmarking, digital usability analysis, information architecture design and content quality audits.

Explore our solutions

Ci Tracker

Track your brand health and competitive positioning, including brand attributes and importance, across every stage of the CX journey; benchmarked against your competitors in real time.

Attract

Understand how to drive brand awareness and consideration through the lens of the customer, including search behaviour, discovery and search experience impact.

Convert

Understand how to deliver the optimum online experience to drive conversion; including feature importance, performance, competitive intelligence and benchmarking across key CX journeys.

Service

Understand how to drive loyalty and usage through CX journey optimisation, feature/function desirability, importance, usability and competitive benchmarking.

CX Journey Modules

CX Journey based research that measures how real customers complete real tasks online or in app; measuring and benchmarking trust, confidence and commercial outcomes.

Work with us

Turning competitive intelligence into market advantage

Research & Consulting

Project-based engagement

Access our sector wide syndicated research studies, or work with us to design your own bespoke project including competitive brand tracking, CX journey analysis, IA and content audits. Our deep industry expertise delivers tailored insights to address your priorities and implementation roadmap.

End2End syndicated CX studies & competitive benchmarking

CX Journey Modules (Attract, Convert, Service)

Information Architecture audit & redevelopment

Content quality audit & recommendations

Bespoke research solutions

Insights consulting retainers

Competitive Intelligence (CI) Brand Tracker

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GRCI

Global Reviews Competitive Intelligence Platform

Competitive intelligence on subscription and on demand. GRCI delivers access to continuous brand tracking, CX journey performance and benchmarking insights. Track your brand vs competitors, understand brand attribute advantages and gaps, access recommendations to improve performance, and monitor implementation impact.

CI Brand Tracker: Monthly competitive brand tracking

CX Journey & Conversion Optimiser

Marketing Optimiser

UX & Content Quality benchmarks

Predictive analytics

Trust signal analysis & customer friction

C-suite dashboards

Brand attributes and key message recommendations

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Testimonials

“We’ve worked with Global Reviews for over 5 years on several research projects for bank and superannuation. When our project was approved to redesign our website experience to be customer-led, we knew we had to work with Global Reviews to help us design the best navigation experience for multiple customer audiences to find the right information on a broad and deep site. Global Reviews helped us test and define different options for our Information Architecture (IA) over 10 weeks with regular engagement across our business. By the end of this phase, we had all the business units endorsing the recommendation as it was evidence and customer-led in our design.”

Head of Digital

AMP

“I have worked with Global Reviews over 6 years now using their Service benchmark to understand where our member digital assets are positioned in the market and how the digital experience for our Fund can be strengthened / further improved. Their evidence-based methodology and use of a weighted approach to assessing feature value to members (as seen by the members) is a critical part of the assessment…… I would recommend Global Reviews Service to any organisation with a drive to improve their digital experience and deliver value for their members / shareholders.”

Head of Customer Channels

AustralianSuper

“We tested Global Reviews’ recommendations and saw an average uplift of about 15% of page visits to the products. On Transaction Accounts we also added an image of a card and the mobile app to the category page. We have seen 31% uplift in application completes on mobile and tablet.”

Ecommerce Manager

Suncorp

“We have seen a 784% uplift in clicks for the new banner, which we developed based on your recommendation, (based on Budget Direct best practice). We have also seen a 12% uplift in asking customers what cover they would like on the home insurance page.”

Digital Marketing Manager

Liberty Insurance

Explore our Latest Insights Reports

Discover white papers, reports and case studies.

View Insights

4,300+ journeys benchmarked annually

25+ years of CX competitive intelligence

Most research measures you.
We measure your performance.

How We Work

From Insights to Impact

Turning competitive intelligence into market advantage

“We tested Global Reviews’ recommendations and saw an average uplift of about 15% of page visits to the products. On Transaction Accounts we also added an image of a card and the mobile app to the category page. We have seen 31% uplift in application completes on mobile and tablet.”

“We have seen a 784% uplift in clicks for the new banner, which we developed based on your recommendation, (based on Budget Direct best practice). We have also seen a 12% uplift in asking customers what cover they would like on the home insurance page.”

Explore our Latest Insights Reports

Home

Home

Home

Home

Home

Home

Most research measures you. We measure your performance.

How We Work

From Insights to Impact

Turning competitive intelligence into market advantage

“We tested Global Reviews’ recommendations and saw an average uplift of about 15% of page visits to the products. On Transaction Accounts we also added an image of a card and the mobile app to the category page. We have seen 31% uplift in application completes on mobile and tablet.”

“We have seen a 784% uplift in clicks for the new banner, which we developed based on your recommendation, (based on Budget Direct best practice). We have also seen a 12% uplift in asking customers what cover they would like on the home insurance page.”

Explore our Latest Insights Reports

Home

Home

Home

Home

Home

Home

Most research measures you.
We measure your performance.