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A systematic understanding of competitors’ digital propositions, innovation focus and service maturity.

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  • Speed and focus of competitive service and experience innovation
  • Digital sales and service benchmarks of brand performance by industry
  • Prioritised innovation based on service, product or experience gap analysis
  • Evidence-led best practice digital service leaders globally
December 10, 2020
45 mins
What digital services should UK & Irish Banks prioritise to win the growing segment of young, tech-savvy Digital customers?
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Ci Products


Identify why you are losing online target customers that you could and should be winning.

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A journey centric, whole market approach to measuring your digital marketing performance.

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Digital maturity intelligence which enables prioritised experience innovation.

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Our holistic approach is achieved through the development and deployment of novel and precise consumer centric methodologies nested within five strategic areas of focus.