Insights

Insights that drive competitive advantage.

Research, analysis, and intelligence from the team who spends every day measuring how organisations compete and where the real opportunities lie.

Featured Insights

North American General Insurance Markets

July 2, 2026

The Customer Journey from Acquisition to Loyalty in Insurance

Superannuation

June 30, 2026

The Usability and Features Gap in Superannuation

Superannuation

June 30, 2026

Winning the CX Journey from Search to Choice in Superannuation

More Insights

July 2, 2026

The Customer Journey from Acquisition to Loyalty in Insurance

June 30, 2026

The Usability and Features Gap in Superannuation

June 30, 2026

Winning the CX Journey from Search to Choice in Superannuation

June 30, 2026

Finding CX Differentiation in Superannuation

September 18, 2025

What Domestic Students Want When Researching Universities Online

September 11, 2025

How Universities Can Better Appeal to International Students

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4,300+ journeys benchmarked annually

25+ years of CX competitive intelligence