The logic of where some products are placed in our favourite supermarkets is beyond many of us. Over time we come to accept that Biscotti biscuits can be found in the coffee section and move on. But when a brainiac decides product pairings should change and antacid tablets be moved beside the Doritos rather than their natural medicinal habitat, we develop heartburn!
Join us for our short webinar which details insights from four recent IA projects Global Reviews has completed and the tremendous navigational success achieved.
