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Gerard Farrell - CEO

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A unique solution to uncover information architecture insights that will improve your website's navigation.

The logic of where some products are placed in our favourite supermarkets is beyond many of us. Over time we come to accept that Biscotti biscuits can be found in the coffee section and move on. But when a brainiac decides product pairings should change and antacid tablets be moved beside the Doritos rather than their natural medicinal habitat, we develop heartburn!

Gerard Farrell - CEO
December 6, 2020
Webinar

Credit card providers are not highlighting comparison tools early enough in the journey.

The Global Reviews Q3 2020 Credit Cards study shows that 57% of in-market credit card prospects, who have a provider in mind prior to conducting research online, go on to change their mind and switch to a different provider once they have completed online research and been exposed to further online offerings.

Gerard Farrell - CEO
December 6, 2020
Article

How can digital experience help Superannuation brands win and retain more members in Q4 2020?

In the tempest of the current Covid-19 triggered economic environment, how are superannuation members deciding whether the haven they have chosen for their retirement fund, is the best place to weather the storm?

Gerard Farrell - CEO
December 6, 2020
Article

How can digital help University brands adapt and optimise their online recruitment strategy?

The Covid - 19 pandemic and follow on economic and societal lock down has had a dramatic impact on many industries in Ireland, including third level education.

Gerard Farrell - CEO
December 6, 2020
Article

How can your credit card brands gain an advantage?

With 84 cards offered by the top 12 providers, Global Reviews data shows the credit cards industry in Australia is driving up aggregator usage as in-market consumers struggle to find the best solution that meets their needs.

Gerard Farrell - CEO
December 6, 2020
Webinar

What website changes can universities make today which will increase prospective student conversion?

Our recent Q2 2020 Digital Sales Effectiveness study highlights the impact Covid-19 has had on prospective students attitudes towards studying at university in Australia and where universities are missing easy content opportunities to drive higher conversion rates.

Gerard Farrell - CEO
December 6, 2020
Article

What immediate changes can Universities make to drive greater prospective student conversion?

The COVID-19 pandemic is having a major impact on industries and businesses worldwide and in particular the higher learning industry in Australia. The need for communication and commerce through online mediums are now more imperative that ever, in order to combat the current restrictions.

Gerard Farrell - CEO
December 6, 2020