Part One: How behavioural economic patterns can help us to design more effective interventions. The first in a multipart series. In future parts we will be focusing in on industry specific research and insights.
In 2020 Global Reviews surveyed almost 3,000 participants across industries such as energy, superannuation, credit cards and home loans in our Digital Marketing Effectiveness and Fruition studies.
The coronavirus (COVID-19) pandemic has affected all our lives throughout 2020 and looks set to continue into 2021. Many industries have been forced to make fundamental strategic changes including accelerating or pivoting their digital strategies to cope.
Leveraging recent Q3 2020 data, Global Reviews will highlight best practice examples from leading Australian universities that are driving greater engagement with their approaches.