In 2020 Global Reviews surveyed almost 3,000 participants across industries such as energy, superannuation, credit cards and home loans in our Digital Marketing Effectiveness and Fruition studies.
The coronavirus (COVID-19) pandemic has affected all our lives throughout 2020 and looks set to continue into 2021. Many industries have been forced to make fundamental strategic changes including accelerating or pivoting their digital strategies to cope.
The logic of where some products are placed in our favourite supermarkets is beyond many of us. Over time we come to accept that Biscotti biscuits can be found in the coffee section and move on. But when a brainiac decides product pairings should change and antacid tablets be moved beside the Doritos rather than their natural medicinal habitat, we develop heartburn!
Our recent Q3 2020 online acquisition research shows that Covid-19 has changed the decision making behaviour of in-market members, when looking for a new superannuation provider.
UK and Irish traditional banks are failing to provide the features a growing segment of young, more expectant, and demanding consumers’ desire.
Leveraging recent Q3 2020 data, Global Reviews will highlight best practice examples from leading Australian universities that are driving greater engagement with their approaches.
The Global Reviews Q3 2020 Credit Cards study shows that 57% of in-market credit card prospects, who have a provider in mind prior to conducting research online, go on to change their mind and switch to a different provider once they have completed online research and been exposed to further online offerings.
Our recent Q2 2020 Digital Sales Effectiveness study highlights the impact Covid-19 has had on prospective students attitudes towards studying at university in Australia and where universities are missing easy content opportunities to drive higher conversion rates.